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Pilicholi is a fresh "Premium Indian Ethnic-wear Brand” that offers premium ethnic-wear for women and kids. The brand is getting popular for its unique designs that combine traditional styles with modern aesthetics. Pilicholi offers a wide range of ethnic wear options for every occasion and work essentials. It's time to upgrade your ethnic wardrobe with Pilicholi's Premium Collections. Please follow us on Instagram & Facebook as @pilicholiindia for latest updates and exciting offers. 1/4 Know more New Arrivals Discover our wide range of indian ethnic wear for women's New Arrival Srishti Cotton A-Line Blue Kurta Set Price ₹1,899.00 New Arrival Gaatha Gaajri Sanganeri Handblock Cotton Kurta Pant Dupatta Set Price ₹1,950.00 New Arrival Gaatha Rama Green Sanganeri Handblock Cotton Kurta Pant Dupatta Set Price ₹1,950.00 New Arrival Gaatha Skyblue Sanganeri Handblock Cotton Kurta Pant Dupatta Set Price ₹1,799.00 View All Best Seller Select the best out of best Gulistan-White Price ₹1,899.00 Gulistan-Yellow Price ₹1,899.00 Gulistan-Pink Price ₹1,899.00 Bestseller Swara Price ₹1,495.00 View All India's Favourite Ethnic Wear Brand Sale Discover our wide range of women’s ethnic wear - Stitched to perfection! Shop By Product Range DELIVERED TO YOUR DOOR SHOP NOW Explore the Collection Explore our wide range of Premium Ethnic Wear New Arrival Saroj Cotton Yellow Coord Set Price ₹1,699.00 New Arrival Saroj Cotton Blue Coord Set Price ₹1,699.00 New Arrival Srishti Cotton A-Line Blue Kurta Set Price ₹1,899.00 New Arrival Srishti Cotton A-Line Pink Kurta Set Price ₹1,899.00 View All What People Say Very Nice My first purchase from Pilicholi was awesome. I just loved it. I like the fabric and the ethnic wear collection. Swati, Lucknow Nyc Product Beautiful one, really liked the pattern and was exactly same what was shown in picture. Rashi, Meerut Love the product Very nice fabric & flare. I m happy to buy from Pilicholi. Nisha, Gwalior Must Buy I liked the fabric as well designing of the suits. Latest designs Shubhi, Pune Good Colours and quality of fabric is very good. Nice Collection. Ashi, Ghaziabad Special Offers SALE Pilicholi - PALASH-PINK Price ₹1,199.00 SALE Pilicholi - PALASH-BLUE Price ₹1,199.00 SALE Pilicholi - PALASH-PEACH Price ₹1,199.00 SALE Pilicholi - PALASH-YELLOW Price ₹1,199.00 UPTO 50% OFF / EXCITING OFFERS / FREE GIFTS #PILICHOLIINDIA ON INSTAGRAM LIKE IT - LOVE IT - ORDER ALL - SHARE WITH EVERYONE PILICHOLI is India's one of the new leading online Premium Indian Ethnic Wear fashion house, that celebrates Indian Culture & Art form. Living up to the meaning of its feminine name. 'Gorgeous' through its curated collections. Founded in 2023, PiliCholi is India's one of the new leading online Premium Indian Ethnic Wear fashion house. Our mission is to bring together the best of traditional Indian fashion and modern elegance. We offer a wide range of stylish and beautiful ethnic wear, crafted with the finest fabrics and intricate embroidery. With a commitment to quality and customer satisfaction, we strive to provide our customers with the best online shopping experience. Our team is dedicated to creating beautiful designs that will make you look and feel your best for any occasion. Make a statement and shop PILICHOLI today Pilicholi, India: Your Ultimate Destination for All Ethnic Wear Requirements. At Pilicholi, we take pride in being your ultimate destination for all things ethnic wear. Our diverse collection encompasses a wide range of traditional and contemporary ethnic wear options, including sarees, lehengas, anarkalis, suit sets, shararas and more. We are dedicated to helping you find the perfect outfit for every occasion, ensuring that you step out in style and elegance. Explore our exquisite selection and experience the essence of Indian ethnic fashion at www.pilicholi.com . Lehengas hold a special place in the heart of Indian ethnic fashion, and if you're an ardent lehenga enthusiast, then our splendid collection of ethnic lehenga is sure to captivate your interest. Within our women's ethnic wear category, we showcase lehenga that effortlessly blends classic charm with a modern twist. Particularly, if you appreciate minimalist lehenga adorned with understated embroidery, www.pilicholi.com is your ultimate online destination for exploring this timeless style. But Pilicholi offers more than just lehenga; our diverse range of ethnic wear styles are not only on-trend but also designed for comfort. From ethnic dresses to ensembles for women, our online collection caters to every occasion. The latest assortment of women's ethnic wear features anarkalis, suit sets, sarees, lehenga sets, sharara sets, and more, all meticulously crafted with intricate details and breathable fabrics. At Pilicholi, our unwavering commitment is to provide our fashion-conscious customers with an exclusive selection of designer ethnic wear that caters to their diverse tastes and preferences. Explore a Comprehensive Array of Ethnic Attire in India Pilicholi is a true treasure trove of ethnic fashion, where the deeper you delve into the captivating world of 'Pilicholi,' the more you'll find yourself falling in love with our finest and most exquisite ethnic wear collections. Each designer ethnic outfit not only invokes nostalgia but also serves as an inspiration for the future of ethnic fashion, making It is an ideal choice if you aspire to leave a lasting impression on onlookers. When it comes to staying in sync with the latest ethnic fashion trends, Pilicholi is your perfect ally. Our ethnic styles are thoughtfully curated, taking into account the changing seasons and the ever-evolving trends in women's ethnic fashion in India. Each ethnic ensemble is meticulously designed to seamlessly blend with your ethnic wardrobe, all while paying homage to our rich cultural traditions. Hand-painted detailing stands out as one of the most exceptional trends in contemporary ethnic wear. When the unparalleled beauty of authentic handcrafted details meets lightweight and comfortable fabrics, it's a combination that's bound to enchant both you and those who admire ethnic fashion. There are countless reasons to invest in your choice of ethnic wear, as ethnic fashion possesses an enduring charm that transcends time. Indian festivals are celebrated worldwide, and adorning ethnic attire allows you to connect with your roots, no matter where you are in the world. Furthermore, you can enhance your ethnic outfits with complementary jewelry and footwear from Pilicholi, completing your ethnic look with finesse. Popular Searches Straight Suits Anarkali Suits Yellow Sarees Green Sarees Black Suits for Women Cotton Suits Yellow Suits Jacket Palazzo Sharara Suits Georgette Suits Embroidered Kurtis Gota Patti Suits Silk Suits Chanderi Suits Sharara Suits Loungewear Kids Wear for Girls Party Wear Sarees Lehengas for Girls Kurta Set for Women Party Wear Lehenga Anarkali Kurtis Party Wear Suits Co ord Sets Women Cotton Dresses SUIT SETS TOP CATEGORIES Shop By Technique: Embroidered Kurta Sets Gota Patti Kurta Sets Handblock Kurta Sets Handwork Kurta Sets Zari & Zardozi Work Kurta Sets Shop By Occasion: Festive Kurta Sets Casual Kurta Sets Shop By Pattern: Angrakha Kurta Sets Gathered Kurta Sets Kurta Sets With Jacket Kaftan Kurta Sets Kalidaar Kurta Sets Pleated Kurta Sets Straight Kurta Sets Shop By Fabric: Cotton Kurta Sets Doriya Kurta Sets Silk Kurta Sets Georgette Kurta Sets Solid Kurta Sets Chiffon Kurta Sets Velvet Kurta Sets To play, press and hold the enter key. 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Pilicholi.com takes privacy protection of their customers very seriously. We operate on the highest standards in this regard because we value the trust you have a place in us. We strive to ensure that we treat all information provided by you with the highest diligence and integrity. Privacy Policy The domain name www.pilicholi.com (“Website”) is a site operated by HIMALAYAN BIONATURALS, a company incorporated under laws of India with our registered office at Himalayan Bionaturals, 304, Karamchari Nagar, Bareilly, India. Pin - 243122 (“Company/ HIMALAYAN BIONATURALS”). Pilicholi.com takes privacy protection of their customers very seriously. We operate on the highest standards in this regard because we value the trust you have a place in us. We strive to ensure that we treat all information provided by you with the highest diligence and integrity. Through this document, we wish to make you feel safe and comfortable while using our website. We want to make you fully aware of certain data/information that we will be collecting from you so that you feel confident sharing that particular information with us. This Privacy Policy covers the information HIMALAYAN BIONATURALS collects from the user(s) of www.pilicholi.com ("Website"). By using the services on the www.pilicholi.com website, you agree to the collection and use of information in relation to this policy, terms of service, conditions, etc. Please note-: Our privacy policy is subject to change from time to time without notice. To make sure you are aware of the changes, please review this policy periodically. 1. Customer/User Data For an enhanced shopping experience, we may require you to provide us with certain identifiable information about you which may not be limited to name, phone number, and postal address. We use this information to contact or identify you. Here are the types of data we may collect and how we may use them- Personal details This will include your- First and last name Email address Contact number Shipping or billing address Pin code We collect this data when you create an account on our website, make a purchase or contact us. Log data- When you visit our websites, your browser sends us information called as “log data” which includes- The type of device you use The IP address of your device The type of Internet browser you use The pages you visit/access The links you click on our website The number of times you access the page Things you view, add to bag, add to wishlist Cookies- Cookies are files with small amount of data that is commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive. Our website uses these “cookies” to collect information and to improve our website to give you better shopping experience. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our website. How we use your personal data In general, we use your personal information to improve our products and services, to communicate with you, to offer you personalized services and to amp up the security of our website. We will be making calls and sending SMS through a third-party platform. With your information We sought your consent to receive promotional / confirmation calls on the number shared, and such calls and SMS would be coming from a third party platform. Improving our services- We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Contacting you- Subject to your prior expressed consent for using our services, we may use personal data to send you marketing communications in relation to Aachho owned products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out anytime you want. For safety and security- We use personal data to verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. 2.Disclosure of user data We may employ third-party companies and individuals due to the following reasons: To facilitate our services; To provide the service on our behalf; To perform website-related services; or To assist us in analyzing how our website is used. We want to inform our website users that these third parties have access to your personal information. The reason is to perform the tasks assigned to them on our behalfs such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, and other promotions, auditing, fulfilling customer orders, data analytics, providing customer service, and conducting customer research and satisfaction surveys. However, they are obligated not to disclose or use the information for any other purpose. Security We value your trust in providing us your personal information, thus we are striving to use commercially acceptable means of protecting it. Unfortunately, the transmission of information over the internet is not completely secure and no method of electronic storage is 100% secure and reliable, and hence we cannot guarantee absolute security. Once we receive your information, we utilize commercially reasonable procedures and security features to prevent unauthorized access. Link to other sites We provide links to other websites for your convenience and information. These sites may have their own privacy policies in place. We are not responsible for the content of linked sites or any use of the sites. This privacy statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services. Children’s privacy Our services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us immediately so that we will be able to do necessary actions. Changes to the privacy policy We may periodically change this privacy statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. We expect most such changes to be minor. Any non-material changes will take effect immediately upon posting of an updated Privacy Statement. Contact Us If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at support@aachho.com . If you do not agree with our privacy policy, please refrain from using our website any further. (Due to current situations we are operating with limited staff, there might be delay in responses your patience is highly appreciated) Please note that Aachho or its employees will never send any payment link or ask for sensitive information like VPA-UPI related, User ID, PIN, Internet Banking passwords, Card details, CVV No, OTP, etc, through phone/SMS/email or any manner. pls be educated and never share such details to anyone. Disclaimer “HIMALAYAN BIONATURALS is a leading brand for women's apparels, footwear and home decor in India. The size and prominence of our brand unfortunately sometimes attracts the attention of unscrupulous individuals who falsely claim to provide goods and services under our popular brand name 'PILICHOLI' on rogue and fraudulent websites that bear no authorization or relation to the quality of our brand's products. HIMALAYAN BIONATURALS has recently noticed that fraudulent, unauthorised and unscrupulous individuals in the market are using our registered trademarks and/or its variations with a view to tarnish the goodwill and reputation of our brand name 'PILICHOLI' and/or cheat the public at large. We accordingly wish to caution our beloved customers that HIMALAYAN BIONATURALS has neither appointed nor authorized any persons to act on its behalf or use our name, trademarks and logo and hereby advise individuals and other parties concerned to not fall prey to such fraudulent activities. Please note that the official website for our brand is “PILICHOLI.com” only.” "While we routinely report and initiate the appropriate legal action against such abuses to law enforcement agencies, we would also request you to kindly report any suspicious promotional messages, fake websites and/or e-commerce portals who are intending to make a fast buck by misappropriating the familiar and trustworthy name of 'PILICHOLI'. You may report any such abuse at care@pilicholi.com Disclaimer We would like to inform our valued customers that our brand does not engage in making unsolicited or fake calls to customers. We have become aware of instances where individuals are receiving fraudulent calls impersonating our brand representatives. Please note that our official communication channels include our verified contact information, such as our official website, email addresses, and social media accounts. We urge you to exercise caution and not disclose any personal or financial information to anyone claiming to be associated with our brand over phone calls that you have not initiated. To ensure the security of your personal information, we recommend verifying the authenticity of any communication received by contacting our official customer support team directly through our verified channels. Your privacy and trust are of utmost importance to us, and we are taking necessary measures to address this issue. If you receive any suspicious calls claiming to be from our brand, we encourage you to report them to care@pilicholi.com to prevent further fraudulent activities. We apologize for any inconvenience caused and thank you for your continued support and trust in our brand. Please stay vigilant and protect yourself from potential scams. Together, we can maintain a secure and trustworthy customer experience.